Privacy Policy

Privacy Policy


Here at Alton's your privacy is very important to us and we want you to know that we are taking all reasonable steps to protect any personal information we may gather when you purchase goods from our store or online. "this website") is owned and operated by Alton Garden Centre Ltd This policy together with our Terms and Conditions explains how we may use the personal information that we collect from you when you visit our site.





When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address to provide us with information that helps us learn about your browsing experience.

Email marketing: With your permission, we may send you emails about our store, new products and other updates.




How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting your data and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will ask you directly for your expressed consent, to receive marketing material.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at or writing to us at:

Alton Garden Centre

Arterial Road Wickford Essex SS12 9JG,

Or by amending your email preferences on your Alton Garden Centre account.



We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Liquid Shop


Our store is hosted on Liquid Shop. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored in Liquid shop data storage, databases and the general Liquid shop application. They store your data on a secure server behind a firewall which is compliant with our GDPR regulations.



If you choose a direct payment gateway to complete your purchase, then sage pay or Pay Pal stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only for as long as it’s necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Liquid Shop Terms of Service

Our staff never have direct access to your credit/debit card information.




In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies, so you can understand the way your personal information will be handled by these providers.

Remember that certain providers may be in or have facilities that are located a different jurisdiction than either you or us. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.



When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.




To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


We operate CCTV for security and health and safety reasons and you may be captured on this CCTV this also extends to our carpark.


We do take videos and photos in store for use on our website. publications and social media but, unless you have specifically consented, you will never be the sole focus of these images. If you do see an image of yourself which we have taken which you would like removed from the relevant media and stop using, please contact us to let us know using the details set out. Whilst we are recording we will always have signage making the public aware.

You have the following rights in respect of the personal data we hold about you.

a right of access to such data;

a right to object to processing that is likely to cause or is causing you damage or distress;

a right to prevent processing for direct marketing;

a right to object to our profiling you;

a right to have inaccurate personal data rectified, blocked, erased or destroyed; and

a right to claim compensation for damages caused by a breach of relevant data protection legislation.

If you wish to exercise any of these rights, please contact us using details as set out below.

You have a right to lodge a complaint with the Information Commissioners Office(ICO). Our data protection officer can be contacted at our address and telephone number and by email. or writing to us at:

Alton Garden Centre

Arterial Road Wickford Essex SS12 9JG,

Telephone 01268 722816

Or by amending your email preferences on your Alton Garden Centre account.



 We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information to contact our Privacy Compliance Officer at